Are you looking for place to read full E-Books without downloading? Here you can read The Effortless Experience: Conquering the New Battleground for Customer Loyalty. You can also read and download new and old full E-Books. Enjoy and relax Reading full The Effortless Experience: Conquering the New Battleground for Customer Loyalty Books online. . CLICK HERE TO DOWNLOAD THIS BOOK FOR FREE
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head.
The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality:
Loya
