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Stop "Just Getting By" ... Master The 80/20 Principle And Make More Money Without More Work.
When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem.
80/20 can demolish any sales and advertising problem.
"If you don't know who Perry Marshall is--unforgivable. Perry's an honest man in a field rife with charlatans."
- Dan Kennedy, Author, The Ultimate Marketing Plan
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software (online, included with the book), you'll apply the Pareto Principle to:
Slash sales & marketing time-wasters (page 117)Locate invisible profit centers in your business (page 31)Advertise to hyper-responsive buyers and avoid tire-kickers (page 93
